Chief Marketer Staff, Author at Chief Marketer

Nickelodeon Expands Healthy Food Initiative with Green Giant

Nickelodeon & Viacom Consumer Products is expanding its good-for-you focus by adding its popular characters to frozen and canned vegetables.

Chrysler Group Marketing Exec Steps Down

The Chrysler Group is looking for some new blood after one of its top marketing executives said he would leave at the end of the month.

State Fair Includes Ad Contest in $1.2 Million Budget

The California State Fair is tapping into the consumer-generated content craze.

Organizers are running a contest in partnership with MySpace that asks people to upload video footage that could become part of its new TV commercial.

Tasty Baking Inks Deal with Minor League Baseball

Tasty Baking has signed a partnership deal with Minor League Baseball.

The agreement calls for in-stadium and on-pack promotion, as well as PA announcements and product sales, tied to 17 teams.

Agencies

Summer Lovin’: Who Needs the Beach When I’ve Got TV?

Back in the day, television was a dead zone after Memorial Day. All the good shows had wrapped up their new episodes for the season, and there was nothing left to do but read books, go to the beach or – heaven forbid – talk to your family.

G2 Names Hoadley to Head Shopper Marketing

Grey Global Group has promoted Nick Hoadley to lead the promotions business in the Chicago office of its marketing services division, G2 Worldwide

News Briefs

CELLFIRE: has hired Dwight Moore as vice president of corporate marketing for the mobile-phone coupon distributor

Agencies

Time Warp: Doctor Who’s U.S. Web Presence Could Use a Check-Up

Do you need a Doctor? If so, I’d suggest heading across the pond, because his online presence here is a little skimpy.

I’m talking of course about “Doctor Who,” the BBC’s time lord who has gone through 10 different incarnations since his debut in 1963.

Agencies

Late Show: A Few Last Minute Programming Notes

Residential mortgage investor Freddie Mac has funded the production of “Nuestro Barrio,” a Spanish-language telenovela set to air on the new PBS-created V-me network starting June 1. In addition to focusing on the traditional soap opera themes of romance, jealousy and greed, the13-episode series will also serve as “edutainment,” educating viewers on financial issues like money management, credit, homeownership, predatory lending and foreclosure prevention.

Digital

Google’s New Search: Universal, and Far from Remote

Google’s made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search. At least, that’s how it looks now.