Chief Marketer Staff, Author at Chief Marketer

Oh Bother: Disney Channel Partners with My Gym on Pooh Launch

(Promo) The Disney Channel has partnered with My Gym Children’s Fitness Centers to promote the launch of its new show, “My Friends Tigger & Pooh.”

Agencies

Scare Tactics: FearNet Isn’t Afraid of Multiplatform Marketing

(Direct) To the meek, managing content across multiple channels can be a daunting — one might even say scary — task.
But Comcast wasn’t afraid of marketing plans going bump in the night when it launched FearNet, a new horror programming channel being offered via video on demand, online and mobile devices. The Philadelphia-based company is using an integrated campaign of online marketing, print and television advertising to promote the channel, which debuted last Halloween.

Agencies

Starburst to Sponsor Six Flags Concerts

Candy brand Starburst has signed on as title sponsor of a concert series at Six Flags theme parks this summer.

Agencies

Nickelodeon Expands Healthy Food Initiative with Green Giant

Nickelodeon & Viacom Consumer Products is expanding its good-for-you focus by adding its popular characters to frozen and canned vegetables.

Chrysler Group Marketing Exec Steps Down

The Chrysler Group is looking for some new blood after one of its top marketing executives said he would leave at the end of the month.

State Fair Includes Ad Contest in $1.2 Million Budget

The California State Fair is tapping into the consumer-generated content craze.

Organizers are running a contest in partnership with MySpace that asks people to upload video footage that could become part of its new TV commercial.