Author

Chief Marketer Staff

  • Agencies

    Hello, I Must Be Going

    Love Happy, the final movie made by the Marx Brothers, hardly ranks with classics like Duck Soup and A Night at the Opera. But it’s known for two things.

  • Urban Desire

    In the mid-1990s hip-hop culture crossed over into popular culture, spurring an onslaught of companies dedicated to creating niche campaigns to reach

  • Listline e-Newsletter 06/01/07

    Jupitermedia Corp. has assembled more than 1 million names from its
    online media, JustTechJobs and JupiterEvents divisions on this master
    file. It targets information technology professionals sourced via Web
    sites and e-mail newsletters.

  • ChoicePoint Settles With 44 States Over Data Breaches

    ChoicePoint has settled charges with the attorneys general of 44 states for failing to guard the privacy and security of personal consumer information, in an accord they said goes beyond the firm’s Jan. 2006 settlement with the Federal Trade Commission.

  • Email

    MySpace, The Globe.com Settle Spam Suit

    News Corp.’s popular community Web site said Thursday that it settled a spam-related lawsuit it had brought against The Globe.com.

  • Agencies

    Tiffany Direct Sales Rise 11%

    Tiffany & Co. posted net earnings of $49.7 million for the first quarter, a 15% increase over $43.1 million in the prior year.

  • Digital

    More Search Marketers Keeping an Eye on ROI: Study

    Almost nine in ten search marketers monitor return on investment from their campaigns, according to a study released today by search marketing firm iProspect.

  • Firms Not Training Staff Over Information: Canada Official

    Too many Canadian businesses are failing to train staff to handle personal information, putting consumers at risk of identity theft, warned the country’s privacy commissioner, according to wire service reports.

  • Federated Renames Sachse Chief Marketing Officer

    Federated Department Stores Inc. has given Peter Sachse, chairman and chief executive officer of Macys.com, the additional role of chief marketing officer and president of Macy’s corporate marketing. He replaces Anne MacDonald.

  • Digital

    Merkle Hires Four Interactive Excecutives

    Merkle has named four new executives in its interactive services group in its Denver office.