Chief Marketer Staff
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Power to the People
There’s a Pivotal Moment in the classic rock concert film when an announcer bellows: It’s now a free concert, man! He should have only known. For the
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Agencies
Tooth Serum
Even though the camera wasn’t so candid, television still gave GoSmile a reason to grin.
The launch of a successful long-form DRTV campaign 12 months ago helped the tooth-whitening company start a growing continuity program, says Chris Valletta, senior director for business development at New York-based GoSmile Inc.
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Agencies
A Brand-Boosting Bid
An ongoing DRTV initiative has helped auction site uBid drive new user registrations at a cost per visitor comparable to online media like paid search.
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Join? Yes. Stick? Well
Is your wallet stuffed with loyalty cards? If so, you’re not alone. Americans now hold 1.3 billion loyalty program memberships, up from 973 million in
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Book Worms
Feeling like an outcast in high school is a sad, but true reality for many young girls. DC Comics is playing into that awkward feeling with the debut
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Agencies
Postal Pointers
With last month’s postage rate hikes, mailers must deal with a brand-new system where shape matters more than weight. Direct recently sat down with Arnie Cohen, senior manager at Carlsbad, CA direct mail services firm Modern Postcard, to get some survival tips.
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CAMPAIGN INDEX
MASTERFOODS My Treasured Moments M&M’s will pay $31,000 to a couple if they can spend the next month communicating only with M&M’s candy. The campaign
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A Day of Giving
Miss those all-nighters you pulled in college? Looking for a way to give something back? Participate in this year’sCreateAthon. The event founded by Cathy
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Building your Brand
It’s more critical than ever to include employee recognition and incentive programs in your arsenal of tools for building brand equity. It’s equally important