Chief Marketer Staff

• Agencies

  Art Wins Over Copy Again

  I did a makeover of an IBM ad some four years ago in this space. That one featured an out-of-focus photo of a reindeer and a headline in white letters,

• Agencies

  Listline

  NEW LISTS Wild at Work Human resources and benefits directors who registered at Wildatwork.com are on postal and e-mail lists with 25,236 and 7,982 entries,

• Agencies

  Count Off

  According to Colloquy’s loyalty program census, the average American household participates in 12 reward or recognition programs,

• Agencies

  Everybody Run, Spidey’s Got aKnife???

  The world is divided into two types of people: those who like inserts, and those whowell, those who rip them out of magazines immediately. I have to admit,

• Agencies

  Watch n Win

  Let’s face it. Buying a mop is a mundane task. So, how does that handy, ever-important cleaning tool largely hidden away in a kitchen cupboard get noticed

• Letters to the editor

  The Sweet Smell of Success Re: Sniff Sniff (April, 2007) Thank you very much for your wonderful article on scent marketing. It is truly an exciting and

• Agencies

  Get to KnowDMAW

  WHAT Direct Marketing Association of Washington MEMBERSHIP Approximately 1,200 members, including a wide range of mailers and vendors. One thing that

• Agencies

  Power to the People

  There’s a Pivotal Moment in the classic rock concert film when an announcer bellows: It’s now a free concert, man! He should have only known. For the

• Agencies

  Of Monkeys and Men

  In early May, researchers from the Yerkes National Primate Research Center found a possible correlation between human speech and the gestures of chimpanzees.

• Agencies

  Join? Yes. Stick? Well

  Is your wallet stuffed with loyalty cards? If so, you’re not alone. Americans now hold 1.3 billion loyalty program memberships, up from 973 million in