Chief Marketer Staff

• Listline e-Newsletter 11/30/07

  This master file has more than 1.2 million e-mail addresses for
  consumers who spent at least $125 for healthcare screenings

• Agencies

  KFC Launches Holiday Photo, Video Contest

  To add some levity to the often stressful holiday season, KFC is searching out the best festive decorations as part of an online contest.

• Gap Sends Holiday Cheer Via Video Promo

  Gap has teamed up with Yahoo to launch a holiday-themed campaign that lets people create videos and e-mail them to family members and friends.

• Agencies

  NASCAR Hits the Big Apple

  NASCAR hit the Big Apple in a big way this week for its annual Champions Week event, with several sponsors in tow.

• Shell Case Study: Back in the NASCAR Biz

  After a decade-long hiatus from the sport, Shell made a NASCAR comeback this year as primary sponsor of Kevin Harvick’s No. 29 car.

• News Brief

  GAP: is expanding its partnership with accessory designer Pierre Hardy to launch a new line of women’s shoes in its U.S. stores.

• Merchants Mull Suing Yahoo

  Some online merchants who lost business as a result of outages on Monday at Yahoo Stores are reportedly considering suing the Web portal.

• DraftFCB Workers Diverted by Stabbing

  Employees of direct marketing agency DraftFCB in New York Thursday were delayed getting into work because of a stabbing which occurred in the lobby of the Manhattan Mall where their offices are located.

• Credit Card Firms Keep Mailing High Risk Households

  Credit card mail volume in the U.S. remained stable during the third quarter as issuers continued mailing credit offers to high-risk households according to Mail Monitor, the direct mail tracking service from Synovate.

• Delia’s Posts Sharp Income Drop

  Delia