Chief Marketer Staff

• News Brief

  TOYS R US: and Jakks Pacific have teamed up to launch a new line of doggy chew toys, clothing, beds and collars

• Agencies

  Wrigleyhoops.com Hypes NBA Sponsorship

  The Wm Wrigley Co. is pumping up its NBA sponsorship through contests on a newly launched Web site.

• Kaboose Acquires Bounty Ltd. for $140 Million

  Kaboose Inc., a Canadian child-oriented online marketer, has acquired Bounty Group Ltd., a UK-based Internet parenting club, for 70 million pounds (approximately $140 million).

• Microsoft Buys Multimap

  Microsoft Corp has acquired Multimap, a British online mapping services firm.

• Spam Makes up 95% of E-Mail, Says Survey

  Unsolicited e-mail, or spam, accounted for 90% to 95% of all e-mail in 2007, up from an estimated 5% in 2001, according to a survey from Barracuda Networks Inc.

• West Marine Names Eisenberg President/CEO

  The board of directors of West Marine Inc. has named Geoff Eisenberg president and chief executive officer.

• People in the News

  Belardi/Ostroy has appointed Jeanette Cassano senior vice president, list brokerage. She will work at the firm

• New Products and Services

  Unicast 3D Advertising Widget: provides an interactive communication channel and enables a one-to-one direct marketing relationship between users and companies

• Listline e-Newsletter 12/12/07

  Scarlet Tanager LLC has a list of 90,000 members of this gardening club
  who also receive the Garden Solutions magazine. Most of these gardeners
  are Baby Boomer homeowners with a $60,000 average income. Direct mail is
  the source.

• Agencies

  Live from NCDM: Subscription Partners, Integrated Marketing Technology Take NCDM Platinum

  Seventy-one years, the current age of the Direct Marketing Association, is a long time for an organization to exist, comedian Greg Schwem noted during the 2007 NCDM Database Excellence Awards.