Google’s recent promise to bring more transparency to its Performance Max product—including better channel reporting and visibility into creative assets—is long overdue. It’s also not a coincidence. Years of litigation and a landmark antitrust ruling finally forced Google to acknowledge what the rest of the industry has long understood: You don’t have to control both […]

Be it the state of the economy or the fact that too fancy a splash can sometimes wash away a message, more brands are turning to service destinations for p.r. stunts. Think: Takeovers of car washes, diners and, as we saw at Coachella this year, gas stations. And that’s precisely where Indonesian brand Kopiko and […]

As a PR practitioner, the job is to build narratives. As a rancher, you live them. For me, authenticity wasn’t a tactic: it was the life I lived before I ever wrote a press release. That intersection has shaped every part of my career—as well as my home life—and it shaped one of the boldest […]

Last year saw a proliferation of US state laws regulating the processing of children’s data. 2025 promises to be just as active, with new rules either already in effect or coming into force later this year.  Companies in the ad tech ecosystem should pay attention to the evolving children’s privacy landscape at the US state […]

Cutlery brand Schmidt Brothers knows that with a lifetime warranty for its knives, driving repeat purchases can be a challenge. So the Schmidt Brothers focuses on loyalty initiatives that engender positive brand affinity and keep its brand top-of-mind.   Its most recent effort is a live, online cooking show called The Cutting Edge. In celebration […]

The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you will. The DSP on Tuesday announced new account features with Instacart in the US and Ocado elsewhere around the world. Those online grocery platforms’ product catalogues will be placed directly […]

The Guardian is taking its programmatic business global. The publisher announced today it’s consolidating its programmatic advertising operations across the UK, U.S., and Australia into a single, unified global team.

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad spend forecast on Tuesday, is just the most recent example. Like every prognosticator that’s taken a crack at predicting spending trends for 2025, WPP […]

LeAnne DeFrancesco, VP, Design and Editorial Practice Lead at Vanguard Communications, gave a list of what NOT to do when it comes to AI-assisted writing for RFPs, thought leadership content and more during the PRNEWS Pro workshop “PR Content Creation and Storytelling.”

This week’s hot takes on hot topics in experiential marketing cover faux team-building workshops, Launderettes of Love and The Pink Guava Sweet Shop.