New Orleans – June 20th, 2012 HitPath® the enterprise level, Performance Marketing tracking solution announced today that it had resolved its federal lawsuit against Accelerize New Media, Inc. d/b/a Cake Marketing and two affiliate networks.

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Last week we started with a fairly simple question on the surface, that of “What is lead generation?” Speaking to a company today, they actually defined it rather succinctly – research online, buy offline. We expounded upon that…

There’s an old joke. It goes, what’s black and white and read all over? When you hear the joke, though, it sounds like, what is black and white and red all over? You aren’t expected the play on words, and that’s why when you first…

There are questions out there that sound like they should be simple to answer, but in actuality create quite the conundrum, proving not easy and the answer not concise. That’s how we feel when talking about lead generation. On the one hand, it is as simple as, “someone who is interested in, could be interested […]

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For anyone out there who enjoys a non-traditional work set up, this author included, the threat of a typical job sounds worse than a week long marathon of Ishtar and Waterworld. Were we the prototypical affiliate, who should…

There are questions out there that sound like they should be simple to answer, but in actuality create quite the conundrum, proving not easy and the answer not concise. That’s how we feel when talking about lead generation. On…

InfiniteTraffic is very proud to announce the addition of our newest Team Member.

BrightRoll’s “US Video Advertising Report: June 2012” surveyed digital advertisers to see trends in digital advertising, with an eye to video advertising.

“TV is no longer the only way to reach consumers with video and mobile is…