Canceled employee bonuses, a buildup of emergency cash reserves, a net loss of $650 million in 2012, laying off 400 employees

Many marketers adore social media because it’s viewed as a mostly free channel for driving engagement and sales. But a recent study from Kenshoo Social, conducted by Forrester, has findings that make a strong case to see social media more as a paid channel. Social tactics: free vs. paid According to the study, which is […]

By Paul Taylor, founder and CEO of Webmarketing123

For most advertisers, the phrase “Managing your PPC Budget for Best Results” will elicit a thought response of setting a daily campaign budget in Google AdWords or maybe a monthly campaign budget in Bing Ads that falls within their budgeting constraints. This is the beginning and end of managing their monthly budget.

Pinterest saw its PC-based audience grow by 1,047 percent in 2012, according to Nielsen. Meanwhile, according to comScore, the image-based social network boasted 27.0 million unique visitors in February, making it the No. 40 Web property in the U.S. Add to these impressive numbers the growing trend of all things visual, and it’s easy to […]

“Big data,” “mobile marketing,” “predictive analytics,” “convergence analytics”

As far as bottom lines and some higher-ups are concerned, content marketing is only as effective as the metrics that are able to prove its true worth. The good news is that though content marketing is created with words, there are plenty of numbers that will reveal how helpful it is to a business’s ability […]

When lead forms are populated with inaccurate information, the business that accepts those leads into their database and attempts to interact with them are at risk of throwing away money and damaging their reputation. Whether you’re a lead generator or a lead buyer, you know that data verification is an essential part of the process, […]

Content marketers appear to have fallen in love with “personas,” but they should really wake up and see the problem inherent in this. It reeks of make-believe

You might think you’ve done all you can to spiff up your Facebook page and implement every best practice out there, but we all know that true satisfaction is rooted in how you compare with those around you. So how can you effectively and efficiently compare your Facebook page with your competition’s pages? Ian Cleary, […]

According to the latest figures from comScore qSearch, Google Sites claimed 66.5 percent of the U.S. search market in April, down 0.6 percentage points from its 67.1 percent share in March. Microsoft Sites followed with 17.3 percent of the market, up 0.4 percentage points. Meanwhile, Yahoo Sites finished April with 12.0 percent of the search […]