PPC advertisers can learn a whole lot from just two metrics. Mike Fleming of Pole Position Marketing illustrates this in a post for Search Engine Guide, where he looks at impression share and average position for the top five advertisers for a keyword in the past six months. Using just these two metrics, Fleming shares […]

When it comes to optimization, testing is a double-edged sword. “If it’s done right, the benefits pour in; but if it’s done wrong, you literally can drive a business into the ground,” according to Sean Ellis, CEO of Qualaroo, in a guest post for KISSmetrics. These are the four common A/B testing and optimization mistakes […]

There are a number of social media platforms deserving of marketers’ attention, but which one is the most important of them all? According to nearly half of all marketers, the answer is Facebook. This finding comes from Social Media Examiner’s “2013 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their […]

Uberflip, a company that aims to juice up digital content, has created an infographic detailing the B2B content marketing landscape. “Companies are increasing their budgets for blogging, whitepapers, videos, webinars and other types of content marketing campaigns; but it’s important to look back to see what’s actually working and learn about common challenges and find […]

Social media advertising is a big deal. How big? By 2016, it’ll be $9.2 billion big, according to BIA/Kelsey. This would reflect a doubling of the $4.6 billion spent on social media ads in 2012. Another bit of evidence to show social media advertising’s increasing value comes from research commissioned by Nielsen’s Vizu and conducted […]

A company website is a crucial asset for local businesses. The problem is that most of them have a hard time building sites that are easy to find via search engines, let alone sites that are engaging and helpful. For instance, one study found that 1 in 4 small- and medium-size businesses couldn’t be found […]

“Social commerce is a unicorn.” That’s one of the main takeaways from Monetate’s latest quarterly e-commerce report (EQ1 2013), which found that Pinterest is accounting for more e-commerce traffic from social sites than it was at the end of last year. ‘The unicorn’ According to the report, social media drove just 1.55 percent of all […]

By Micky Long, vice president and practice director of lead nurturing, Arketi Group

As a B2B marketer, I know what follows flies in the face of all that’s instinctive. Some would say it’s alien to our very DNA. But I think the time has come for all of us to face a very tough reality: some of our prospect relationships just aren’t working anymore, and it may be time to turn these prospects loose.

If you’re advertising on Facebook, chances are you’re hoping to turn those users into customers. The problem on Facebook is that it’s often difficult to see the end of the funnel, and it’s easy to get distracted by all the metrics and data at your fingertips. Direct-response campaigns on Facebook enable marketers to use pixels […]

Like it or not, marketers have a lot to gain from mastering Excel. But what are the most important Excel tasks that every marketer should learn? In a post for Search Engine Land, Annie Cushing, an SEO and analytics consultant, shares five essential Excel skills she thinks all marketers should know, listed in order of […]