Mycleveragency, a social media agency, has crafted a helpful infographic showing what it takes to create the perfect post on major social media platforms. The company notes that each social media channel works differently. “A picture that will work as a tweet probably won’t be the perfect Pinterest post,” for instance. Here are some of […]

Earlier this week, Twitter was spotted suggesting hashtags for those tweeting from Twitter.com. When a user begins typing a hashtag, they’ll see a drop-down box with suggested autocompletions. This is a feature that has been previously available on its iOS and Android apps, as well as its

The average human’s attention span is eight seconds; the average goldfish’s attention span is nine seconds. As astounding as that seems, it’s the foundation of the perceived reality marketers and brands are working in today, as social media channels like Twitter, Facebook, Instagram, Pinterest and Tumblr have taken hold of the collective, shorter attention of […]

Social media is sexier than email and organic search, but when it comes to e-commerce customer acquisition, sexier doesn’t mean better. According to a report from Custora, email marketing has become a more effective tool for e-commerce companies in the past four years, while Facebook and Twitter have lagged behind. Custora’s first ever “E-Commerce Customer […]

Up until now, Facebook Pages were prohibited from including text that occupied more than 20 percent of their cover images. But an update of Facebook’s Page terms on July 1 removed that rule, paving the way for brands and marketers to upload cover images with more prominent calls to action (CTAs). Back on March 19, […]

According to Ipsos OTX’s Socialogue, 62 percent of online audiences pay attention to online ads. Of this group, 46 percent of worldwide respondents say they have looked at or read an online ad for a brand or product in the past month, 42 percent say they have watched an online commercial for a brand or […]

LeadiD releases industry first TCPA software app providing definitive closed-loop compliance along with real-time sales and marketing efficiencies. Know before you dial, in real-time, every time. Philadelphia, PA (PRWEB) July 02, 2013

By Laurie B. Beasley, president, Beasley Direct Marketing

When it comes to search engine optimization (SEO), it all comes down to the 800-pound gorilla: Google. Google is the main arbiter of value in the universe of Internet websites. Google changes how it weighs and assigns value on a regular basis, which means that what you were doing last year may hurt you next year, depending on Google’s latest efforts to assure that it has fairly assessed the true value of each site. This is not capricious on Google’s part — just good business. The trust that a Google user places in the quality of the search results brings them back to Google time and again. This allows Google to continue to expose users to paid advertising on the Google site, which is the largest part of Google’s overall income stream.

Constant Contact, a multiplatform marketing company, has created an infographic that’s perfect for small businesses wondering how they can take advantage of the summer. “What Today’s Social Landscape Can Offer Small Businesses Tomorrow” uses the company’s data to offer a look at how small businesses can experiment with some bolder social media tactics during the […]

If its stock price is any indicator, Groupon is in the midst of a comeback. As the company climbs the ranks of Wall Street, it appears to be cozying up to more affluent consumers. On Monday, Groupon announced Groupon Reserve, “the premiere destination for the finest things to eat, see, do and buy.” This new […]