Using widely accepted best practices to tweak landing pages and websites in the hopes of boosting conversion rates isn’t a bad thing, but marketers can go beyond this. Rather than implementing lessons that other companies have gleaned, in-page analytics services enable companies to understand their specific users’ behavior in order to drive more educated, personalized […]

What does a CMO need to know about inbound marketing? Marketo tries to offer a comprehensive answer to this question with an infographic titled “The CMO Guide to Inbound Marketing.” “Inbound marketing is the process of helping potential customers find your company before they are ready to buy through content marketing, social, and search presence,” […]

Today, Google essentially told its users: “All your profile photos are belong to us.” In an update to its terms of service, the search giant laid out its plans to personalize recommendations in search results, reviews and ads by including Google+ users’ names and photos. The company is calling this “shared endorsements.” Here are examples […]

According to the latest figures from the Interactive Advertising Bureau (IAB) and PwC US, Internet ad revenues in the U.S. hit $20.1 billion in the first six months of 2013, an 18 percent increase from the $17.0 billion in Internet ad revenues in the first half of 2012. The latest “IAB Internet Advertising Revenue Report” […]

Late last month, marketers saw a mild headache swell to a full-blown migraine when it was confirmed that Google was, indeed, taking steps toward encrypting all of its search activity. In other words, that already pesky “(not provided)” line in the Google Analytics report for organic search will soon obfuscate just about all of a […]

Using content to generate, qualify and nurture leads is one thing; using interactive content like personality tests, polls and trivia quizzes to generate, qualify and nurture leads is a whole other game, one that marketers should know about. To learn more about how interactive content can be used to generate, score and nurture leads, we […]

Facebook is taking another step with its effort to simplify the process of running ads on its social network, which it first shared about in June. Now the process of buying a Facebook ad starts with a question: “What’s your advertising objective?” The company is calling its updates “objective-based ad buying and reporting.” Now marketers […]

Zulily, a flash-sales site, has filed for a “secret” IPO today. In its Form S-1, the company reveals that it has an accumulated deficit of $55.6 million and saw its sales surge to $331.2 million last year. Zulily’s IPO filing figures to be one of the most important e-commerce IPOs ever and may serve as […]

According to a survey from Sharethrough, nearly all U.S. advertising professionals are buying mobile ads, and in the near future it looks like nearly two-thirds of them will be buying native mobile ad placements. For those in need of clarification on what, exactly, “native advertising” is, Sharethrough offers the following definition: “Native advertising is a […]

Salesforce, the CRM and cloud computing company, has put together an infographic laying out the key differences between offline and online leads. Here are some of the interesting bits of information included in the infographic, gleaned from a number of sources: –