Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

With little to no advertising budget in place, Southern Comfort was looking for a strategy that would increase on-premise sales to the lucrative 21-and-over

George Leon (below) is, finally, in the Guinness Book of World Records. The Fox Family Worldwide exec bounced his way in with a 5,000-cubic-foot playground

MOST MARKETING IS SPAM.TV ads are spam (except for infomercials, surprisingly enough).Direct mail to strangers is spam. So are radio ads and the king

CULVER CITY, CA Muppets From Space will not want for creature comforts when it hits theaters July 23. The sixth live-action Muppet caper, produced by

Looking to capitalize on the national craze for the interactive Furby doll, Oakbrook, IL-based McDonald’s is giving away scaled-down versions of the toy

New York City-based mybasics.com, an online health and beauty care shopping service, reached a marketing agreement with Palo Alto, CA-based Web portal

Speaking of Impact Communications Group’s “holistic” integration with Foote, Cone & Belding’s advertising operation in our story on page 42, FCB Chicago

UNIVERSAL CITY, CA Dissatisfied with what she called a lack of support from above, Lori Sale left Universal Motion Picture Group in February after serving

General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation