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Teen Fashion Queens
Alloy, Inc. and Hachette Filipacchi Media, U.S., owner of ELLEgirl magazine, combined forces to reach out to young fashion mavens across the globe. The
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Agencies
Seniors Get Hooked By MSN TV Workshops
THOSE 55 AND YOUNGER need not apply. MSN TV has launched a grassroots campaign to tout its television-enabled Web and e-mail service to seniors, delivering
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Online Surveys and the Reg Path: A Successful New Media for Lead Generation
The email marketing world has had to grapple with the dramatic changes in the past 12 months, with clients, legislators and consumers all reacting strongly to the impact of spam.
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Sunoco Revs NASCAR Sponsorship
Sunoco kicked off its new 10-year NASCAR sponsorship with a slate of summer promos timed to the Daytona 500, NASCAR Nextel Cup, NASCAR Busch and NASCAR
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Solo vs. Email Publications
When most people think of email marketing these days, they are more likely to think about the latest “Penis Enlargement” advertisement
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Digital Thoughts: Pardon Me, Ma’am and Sir: The Netiquette Gray Area of Online Marketing
Virginia Shea’s intriguing work Netiquette, published in 1994, seemed to be completely ahead of its time.
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Agencies
Blimpie to Open More Than 100 Restaurants at Wal-Mart
Consumers will soon be able to dine at Blimpie restaurants while shopping at Wal-Mart stores. Blimpie International, Inc. entered into an agreement with
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SEC May Sue General Mills
General Mills may face a civil lawsuit by the Securities & Exchange Commission over its sales practices and related accounting. On Tuesday, General Mills
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Developing Trends: A Tourist’s Guide to Online Marketing
Online direct marketing for advertisers seems so easy
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Agencies
Disney and Pixar Sever Ties
Pixar Animation Studios ended its 13-year film-making and distribution partnership with Walt Disney Co. last week after 10 months of unsuccessful negotiations.
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