Patty Odell
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Agencies
Why You Should Optimize Digital Content for Vertical Screens
Read up on how to optimize digital content for vertical screens to reach Millennials on the Snapchat and Periscope apps.
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Acquisition
6 Legal Risks Marketers Need to Understand Today
A slew of legal and compliance issues arose in a new survey with many of the issues involving the marketing space. Here are 6 risks you need to know about.
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Agencies
Coke & Pepsi Call Truce for Veteran’s Day
In an unprecedented partnership, rivals Coke & Pepsi came together to create a light-hearted video to support veterans.
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Agencies
5 Tenets to Reach Multicultural Millennials: Moet Hennessy
Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.
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Agencies
How Stoli Survived the “Dump Stoli” Crisis
Maria Lisanti, director of marketing east and control, Stoli Group USA, shares the details on how the brand survived a major crisis.
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Agencies
3 Multicultural Marketing Lessons from Allstate
Georgina Flores, VP, integrated marketing communications at Allstate Insurance, shares how the brand has embraced multicultural marketing.
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Agencies
Dunkin’ Donuts 6 Brand Building Principles: John Costello
John Costello, president, global marketing and innovation, Dunkin’ Donuts, on the six principles that drive brand building.
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Agencies
The 10 Marketing Trends You Can Count on for 2016
Marketing trends can be hard to predict. Here’s a look into the future at 10 marketing trends that will help you drive conversations and conversions.
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Agencies
Lisa Mann, EVP Marketing, Kind, on Using Kindness as an Edge
Lisa Mann, EVP, marketing, Kind Healthy Snacks on marketing kindness, her approach to content marketing and her career move from sales to marketing.
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Acquisition
7 Signals That Your Brand Has Lost its Way
It’s easy to get caught up in the fast pace of managing a brand’s marketing strategy and lose focus on the mission. These 7 steps will help.
