Nontraditional Endurance Events Help Drive Sponsorship Spending
North American sponsorship spending on marathons, triathlons and related events is expected to total $102.1 million in 2012, up 6.7% from $95.7 million in 2011.
Articles by Patty Odell
IBM’s Strategy Director on Lessons from Black Friday
Jay Henderson, smarter commerce strategy director at IBM, shares five marketing tips based on trends and research from the Black Friday weekend.
In Two Months, Walgreens Gets 28 Million Loyalty Members
Walgreens debuts its first loyalty program, Balance Rewards.
Digital Coupons Get Notoriety, but Use is Limited
This new survey from the Shopper Technology Institute unveils how CPGs use coupons.
Arm & Hammer Reinforces Brand Value with Mobile Coupons
Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data.
4 Ways Marketers Can Use Private Pinterest Pinboards
Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.
5 Ways CPG Brands Can Use Pinterest
CPG brands are struggling to make Pinterest work for them. Here's some must-do tips for consumer brands working in the new space from Tenthwave social strategist Jaime Hoerbelt.
Duncan Hines SVP Marketing Shares Social Media Strategy: Q&A
Andy Reichgut, Duncan Hines
How to Make Your Online Contest Cheater-Proof
Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.
CPGs Apply Loyalty-program Analytic Standards to Mass Advertising
CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.
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