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Google Eyeing Radio Ads
It seems that Google’s futile meddling in print advertising hasn’t perturbed their desire to expand AdWords into areas outside of the Internet. Now Google appears set to make a run at the radio advertising market…
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Agencies
Quantum Launches Movie Ticket Loyalty Program
Quantum Loyalty Systems is out with a new consumer loyalty program that lets movie fans print tickets to their favorite flicks from the comforts of home.
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Agencies
SITE and its Research Arm to Reassess Relationship
The Society of Incentive & Travel Executives (SITE) and its research arm, the SITE Foundation, plan to meet in July to discuss the future of their joint relationship. The meeting was called after the foundation planned a re-launch without the board’s approval.
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Ad Scheduling Introduced to AdWords Users
Late Thursday night Google unveiled ad scheduling (or dayparting, as many people call it) to its AdWords users around the world at no charge. This new feature will allow a campaign manager to optimize their return on investment…
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Google’s Voice Recognition Possibilities
Using hands and fingers to carry out various tasks is becoming more and more tiresome for many consumers around the world. As technology has advanced, so have expectations and desires for further levels of convenience…
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Sony BMG Strengthens Online Video Offerings
On Monday, Brightcove announced that Sony BMG Music Entertainment will be utilizing its broadband technology to further its Web music video arm.Sony BMG has already launched an ad-supported music video site called…
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Spam Eats Up One Hour Per Day
According to a “Spam Personality” survey conducted in May by Reflexion Network Solutions, a typical employee spends up to an hour per day deleting spam e-mails. This translates into about 12.5% of lost work time for someone…
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Those Smashing Mash-Ups
The world heeds me not when I extol the virtues of convergence. “Con-what?” It’s the coming together of technologies, don’t you know, the new wave of…And I’ll stop right there. There’s better terminology for convergence as we tangibly…
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Invest Wisely in a Business Geek
Business is like a game of poker—a few careless moves will have you trading in your designer clothes for a barrel with suspenders. New business ventures, particularly Internet ones, present thrilling opportunities; we come…
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What If mergers
Summer seems to bring with it more than just warmer weather. It also seems to bring with it increased activity in mergers and acquisitions. This time last year, we saw within a sixty day window deals that included Valueclick buying…
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