MCM Editorial Team, Author at Chief Marketer

TikTok brings its content to the mall

TikTok’s ‘out of phone’ program allows brands to repurpose their TikTok content and target consumers with digital out of home ads in shopping malls, retailers, taxis and more. TikTok recently expanded where consumers can view its content to include taxis, malls, small businesses and water fountains. Placing TikTok content on screens outside of its app […]

Shopper/Retail

Q&A with Lowe’s CMO on the brand’s creator network, marketplace expansion and more

Editor’s Note: Home improvement retail chain Lowe’s is pushing a large agenda forward. The retailer kicked off its “We’re Here to Help” campaign platform last month, promoting the retailer’s commitment to community revitalization; it plans to launch a marketplace to expand its assortment; plus, it debuted a creator network to improve its influencer measurement. Jennifer Wilson, senior vice […]

Most Read

Fabletics names new CMO

Fabletics named Carly Gomez at its new chief marketing officer, leading brand, digital innovation and customer engagement initiatives. Gomez joined Fabletics in April 2024 as senior vice president. Gomez began working as the chief marketing officer in May, according to her LinkedIn profile. Prior to Fabletics, Gomez spent 11 years at Vans, the shoe brand […]

Most Read

Q&A with Brooks Running CMO on its first lifestyle shoe

Editor’s Note: Brooks is known for its running shoes. And the brand hasn’t deviated from performance footwear and apparel since its launch more than 50 years ago — until now. Melanie Allen, chief marketing officer sat down with Multichannel Marketer’s sister Chief Marketer to talk about why the time was right to launch a lifestyle shoe […]

Most Read

Dick’s Sporting Goods to acquire Foot Locker for $2.4 billion

Dick’s Sporting Goods announced May 15 it will acquire sneaker retail chain Foot Locker for $2.4 billion. The acquisition will expand the Dick’s Sporting Goods brand globally for the first time. Dick’s plans to maintain the Foot Locker brand and operate it as its own business unit. The deal includes Foot Locker’s portfolio of brands […]

Shopper/Retail

TV ads build trust at Nobull

Connected TV ads are driving measurable results at athletic shoe brand Nobull, including an increase in revenue, said Chris Gil, Nobull’s digital marketing director. Before shoppers purchase, they need to know and trust a brand. TV ads are a great way to do that, especially with Nobull’s target audience of young shoppers, Gil said. There’s […]

Shopper/Retail

Temu discontinues US Google ads

Chinese shopping app Temu halted its Google Shopping ads last week. The move coincides with the U.S. administration’s decision to raise tariffs on Chinese imports up to 125%. With no Google Shopping presence, Temu’s App Store position fell from the top five to 58th by April 12, according to DesignRush.com. Temu offers a case study […]

Shopper/Retail

Chips Ahoy shifts paid media to digital from TV spend to target Gen Z households

Sabrina Sierant, senior director at Chips Ahoy, shares details on the cookie’s rebrand, its on-the-go target audience, retail media networks and more in this Q&A. Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands, such as Sour Patch Kids and Swedish Fish, and its confectionery business. […]

Most Read

Why Naturepedic says media buying agencies are unnecessary

Organic mattress brand Naturepedic developed its own in-house talent for its media marketing. Chief growth officer Arin Schultz explains why. Organic mattress brand Naturepedic had its largest growth year in the company’s 22-year history in 2024 and is already achieving a higher growth rate for 2025 than it did by this time last year, […]

Most Read

Walmart’s booming ad business buoys profit

Walmart reported its ad business grew 27% year over year in 2024, reaching $4.4 billion. Walmart Inc.’s advertising business is helping grow the retailer’s operating income faster than its sales. The mass merchant reported its total sales grew 4% in 2024, while its operating income increased more than 8%. “The way we’ve designed […]