Subway Restaurants are pushing fitness through a partnership with Push.tv and an online sweepstakes for a chance to win a fitness getaway.

Fox Searchlight Pictures is teaming up with theaters nationwide to give mothers a sweet treat on their special day

The Western Union Co. is offering a number of incentives to boost business during Mother’s Day.

Holiday Inn is on its second lap with NASCAR. The hotel chain is about to launch an online contest inviting racing fans to redesign the paint job on driver

Disaster doesn’t only happen in guerrilla marketing.
Promotional products manufactured in a hazardous manner can also lead to serious mishaps — like the recent death of a four-year old who died from lead poisoning after eating a charm bracelet Reebok gave out as a premium.

By now, you’ve spent one if not two days deep in meetings while trying to squeeze in some time to roam an exhibit hall the size of some commercial farms, a floor space that should have airport style carts to take you from row to row. During this time, you’ve met those you know, those you didn’t know, and those you wish you didn’t have to know.

In my day to day capacity as a General Counsel in the affiliate industry, I have the opportunity to review dozens upon dozens of contracts. “Agreements,” “insertion orders,” “Contracts,” “terms and conditions;” they go by many names, but across the board they contain many of the same, “standard” terms. Unfortunately, some of what is presented as “standard” is not necessarily so in legal terms.

The online banking population in the U.S. grew 9.5% to 44 million customers in 2006, according to comScore. However, this single-digit growth is significantly slower than the double-digit increases that were observed in 2005…

In another display of their worldwide domination, and in yet another Microsoft upset, Google has been found to be the most valuable brand in terms of dollar value for 2007 by research firm Millard Brown and the Financial Times. It…

Most people would expect younger Internet users to make up the majority of the online video viewing audience, and most people would be wrong. Recent figures point to an online video audience that has an average age of a little…