In this decade, we have witnessed two of the most major collapses in the history of the US economy, rivaling in scope to the Great Depression but luckily not rivaling the Depression’s impact on the employment index and…

When you just start out in any space, it is easy to feel out of place, and when you’ve worked in a space for a long time, it’s just as easy to spot those who haven’t. If you are the newbie, you might understand the…

New Offering Positively Verifies More Consumer Leads by Utilizing Broader, More Relevant Data Resources and Correcting Mistyped Information

One of the amazing fascinations of consultants is the age old Question, “What is it that makes customers buy?”

Here’s a fact: E-mail marketing has the highest ROI of all online traffic generation methods. With a return of $57.25 for every dollar spent, the ROI for e-mail marketing is more than 150 percent greater than that for non e-mail online marketing

X Digital Media, a division of Cyberplex Inc. (TSX: CX), a leader in web advertising solutions and online customer acquisition strategies, announced today the launch of CX’s Roll Like a Billionaire Contest, an exclusive competition for affiliates on CX Digital Media’s Affiliate Network.

Lance Still has been named executive vice president of promotions and integrated marketing for The Weinstein Co., an independent film studio

Arts and crafts retailer A.C. Moore has rolled out as new customer loyalty program that rewards participants based on their purchase habits

Gillette will give NASCAR fans a chance to compete in a customized driving school led by its six “Gillette Young Guns” drivers

Those who have worked in the performance marketing space for many years will recall when True.com first came to market. At the time, the dating offer scene had its way of doing things – the established players…