John Saavedra, Author at Chief Marketer

In the Wild: AMC’s Lestat Wows Live on Stage

It’s not every day that you get to watch one of your favorite characters come to life, but AMC Global Media gave Anne Rice fans just that during a “The Vampire Lestat” premiere event at the Beacon Theatre in NYC.

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Programming

Fox Sports’ Plan for World Cup Glory

There’s never been a World Cup quite like the one Fox Sports will broadcast, starting June 11. It’s the biggest edition of the world’s most-watched sports tournament—48 nations playing 104 matches across 38 days through July 19.

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Programming

Nexstar Stays Confident on Tegna

To say the $6.2 billion Nexstar-Tegna merger is in a tricky spot would be an understatement.

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Programming

Canela Media Turns to AI to Scale Hispanic Content

Canela Media is pulling 62 million monthly active users and 6 million social followers, while pushing into new territory by using AI to create microseries and dub content at scale.

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Programming

John Malone on WBD-PSKY Merger

John Malone joined a Syndeo Institute event and dished all about the Paramount Skydance-Warner Bros. Discovery merger and the negotiations that led to PSKY CEO David Ellison stealing the bride from Netflix in February.

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Programming

ESPN’s WrestleMania Plan Marks a Linear TV First

WrestleMania 42 isn’t just the first to be exclusive to ESPN platforms but also the first time part of the main card has aired live on linear television.

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Programming

‘The Audacity’ Dives into Dystopia

AMC’s “The Audacity” gets up close and personal with a group of megalomaniacs and Silicon Valley sickos.

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Marketers

MLS CMO on Growing U.S. Soccer Fandom Ahead of World Cup

With the 2026 FIFA World Cup set to kick off in June, Major League Soccer is presented with a unique opportunity to showcase U.S. soccer fandom and introduce new audiences to the league’s culture. The global tentpole event will be jointly hosted by the U.S., Canada and Mexico this summer from June 11 to July […]