John Saavedra
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Marketers
Under the Hood of Honda’s Olympics Marketing Strategy
We spoke to Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look under the hood of its new Olympics campaign, influencer marketing efforts and overall sports strategy.
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Programming
Comcast Upgrades Its Live Sports Experience
Comcast is investing heavily in live sports programming as well as new video features designed to enhance how Xfinity customers find and watch what they want. CFX looks at how the operator is leveling up the Xfinity sports watching experience.
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Programming
DTC, M&A Will Dominate Busy Earnings Season for WBD, Paramount, Disney
These are the big stories that will dominate a busy earnings season for WBD, PSKY, Disney and other media companies.
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Marketers
How NBCUniversal Is Marketing the 2026 Winter Olympics as a ‘Pop Culture Franchise’
NBCUniversal is set for “Legendary February,” a month of major sports events airing across its linear and streaming platforms that includes pop culture tie-ins with the Olympics.
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Programming
WWE Raw Crosses Over to the Upside Down on Netflix
It’s been a year since WWE and Netflix inked a deal to air “Raw” exclusively on the streamer. To celebrate the milestone, WWE and Netflix put on a “Stranger Things”-themed extravaganza on Raw.
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Branding/Marketing
Xbox Shows Off New Gaming Handheld at First-Ever College Football Sponsorship
To promote its latest piece of hardware, the ROG Xbox Ally handheld device, Xbox is thinking outside the box to get the word out this holiday season. But in this case, the Ally campaign involves uncharted territory for the company: a college football bowl game.
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Festivals & Fan Cons
BravoCon 2025’s Brand Partners Help Deliver the Ultimate Fan Experience
NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. Not only did the convention showcase Bravo’s most popular reality series across four jam-packed days of live events featuring more than 150 Bravolebrities but it also provided plenty […]
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Programming
In the Wild: BravoCon Returns to Vegas
NBCUniversal’s BravoCon took over the Caesars Forum in Las Vegas from Nov. 14-16, putting on a three-day superfan experience that showcased Bravo’s diverse reality programming through panels, activations, parties, photo ops and more.
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Programming
MSNBC, Spectrum News, FAST Post Election Night Wins
Democrats are having a moment after Tuesday night’s election wins, and so are the news networks, be they FAST, linear or regional.
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