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Data & AnalyticsFan Club Promotions Help Dairy Queen Drive Customers to FranchisesImplementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members 
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AcquisitionRevamped Email Program Helps Hunter Douglas Resellers Connect With ProspectsHunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers. 
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AgenciesChief Marketer Listline January 23Chief Marketer and NextMark offer a selection of files new to market, including GunHunter Magazine and Renewable Energy World. 
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AgenciesData Mining Helps Oberweis Dairy Boost RetentionData analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently 
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AgenciesCiti’s Head of Loyalty Talks About Its New ThankYou AppRalph Andreta, head of loyalty and co-brands for Citicards shares the strategy behind the new app 
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AgenciesWhy the Postal Service Must SurviveThe USPS is a massive enterprise. They will probably lose $9 billion in 2011, and that rate of loss cannot be sustained. Something must be done. 
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Walgreens -2, Consumers -1, CVS +10You must be either a paid consultant, or a person fishing for business to think that a company the size of Walgreens told 47% of their customers to go elsewhere as part of their strategy 
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U.S. Mobile Search Ad Spending Surged 269% in Q4 2011According to IgnitionOne’s “Global Advertising Report: Q4 2011,” mobile search ad spending in the U.S. saw a huge year-over-year increase in the fourth quarter. The report also found that the holiday season was kind to U.S. search advertising as a whole. 
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Google Increases Its Search Engine Market Share, Microsoft Leapfrogs Yahoo in DecemberAccording to the latest figures from comScore, Google increased its already-dominant search engine market share in December, while Microsoft finally jumped ahead of Yahoo. 
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Facebook’s Average CPCs Increase in the U.S. by 10% in Q4 2011TBG Digital recently released its “Global Facebook Advertising Report: Q4 2011.” Among the major findings is that average cost per click (CPC) rose by 10 percent in the U.S. 
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