Calculating Long-Term Customer Value in the Age of Short Attention Spans
A few seconds is all it takes to make an impact. Fostering long-term customer relationships is one way to win in the era of short attention spans.
Articles by Hamish McCollester
DiGiorno Taps TikTok Influencers to Create Music Soundtracks About its Pizza
by Chief Marketer Staff
- Brand Awareness
Presenting the Chief Marketer 2023 Future CMOs
by Chief Marketer Staff
- 2023 Future CMOs
Three Ways to Drive More ROI From Your Mobile Experience
by Chief Marketer Staff
- Mobile Marketing
How Paramount+ Recreated the Frosty Palace Diner From ‘Grease’ to Promote Its New Series
by Chief Marketer Staff
- Brand Engagement
Chief Marketer Videos
by Chief Marketer Staff
Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.
PRO Awards 2022
2023 LIST ANNOUNCED/h2>
Click here to view the 2023 winners!