Articles by Curtis Thornhill

How IoT Offers Opportunities for Marketers

May 5, 2016 |  by Curtis Thornhill

More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here's a lesson on how IoT offers opportunities for marketers.

Technology’s “Strategic Imperatives” = Marketing Brilliance

February 11, 2016 |  by Curtis Thornhill

Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers must embrace technology’s “strategic imperatives.”