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Just Don’t Call It GooTube
How would you spend one-point-six-five billion dollars? That’s the question the owners of YouTube now face after their most impressive sale to the mighty Google. It was less than one week ago, in the wee hours of the 6th, that…
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Pixel Bling – The Embedded Culture
The purchase of YouTube is one of those Internet deals that will be remembered for years to come. It ranks up there with other landmark acquisitions such as Yahoo’s buying Overture, eBay buying PayPal, IAC buying…
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Join the Philadelphia Interactive Marketing Association (PhIMA) at Lucky Strike Lanes
(Philadelphia, PA) PhIMA (http://www.phillyinteractive.org), a newly formed professional association for Philadelphia’s growing interactive marketing community, will host an evening of bowling and networking at Lucky Strike…
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Panel of Experts Discuss Benefits of Behavioral Targeting at DMA06
New York, NY, October 10, 2006 – Retailers, catalogers, marketers and e-retailers are expected to spend $1.2 billion this year for online advertising campaigns that leverage behavior targeting (“BT”) according to eMarketer.
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LinkConnector Partners with thinkingVOICE and Raises the Bar with Pay Per Cal
(http://www.linkconnector.com/), an Affiliate Marketing Network, announced today that it has partnered with thinkingVOICE to launch a new pay-for-performance event, Pay Per Call. ThinkingVOICE is a highly flexible, hosted…
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Search Engine Marketers to See Big Holiday Season
According to DoubleClick’s affiliate network arm, Performics, online marketers could be in for a huge holiday season. This is assuming that a general rule remains true to form.
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Local Search’s Growth Bolstered by Google, Yahoo
According to recent figures released by comScore Networks, local search is continuing its ascent. The study for the month of July found that about 109 million people in the U.S., or about 63% of the American online population, performed local…
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Spammers Go Old School and Geeky, IM Attacks Increase
According to a recent report released by IT security firm Sophos, September was both good and bad for the battle against spam. The upside was the fact that the overall ratio of infected e-mail was at an all-time low of 0.33%, or just…
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Online Gambling Goes Bust in the U.S.
After the House of Representatives and the Senate approved the Safe Port Act on Saturday, a bill that includes the barring of U.S. banks and credit card companies from making payments to online gambling sites, the industry all…
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