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  • CPA Empire Breakaway Fitness Challenge Update

    Our contestants made incredible progress during the first week of the challenge. Scott Richter has dropped an amazing 12 pounds since last week and Jenny Frederick lost an outstanding, but not quite as impressive 6…

  • Future of Internet Advertising

    It’s getting almost predictable, but there’s more reaffirming reports about the good health of Internet advertising. According to PricewaterhouseCoopers and the Interactive Advertising Bureau, the first six months of 2006 delivered…

  • CHECKING OUT THE FLYOVER: CONQUERING THE DIGITAL DIVIDE

    Conventional wisdom —a very fallible and flexible thing these days— maintains that culture comes out of places like Los Angeles and New York City. Since the tech boom of the 90s, those epicenters of influence have shifted to include the…

  • Pay Per Call and Local Services

    Earlier this week, MediaPost ran an article written by Gord Hotchkiss, president of search engine marketing company Enquiro, on the pay per call market that focused on a pay per call advertiser Radiator.com and pay per call…

  • Hot Transfer – Pay per Call and Lead Generation

    Pay per call reminds me in many ways of online video. It’s an area that shows tremendous growth and promise, but at the same time is so broad and has so many applications that wrapping one’s mind around it is difficult. There isn’t…

  • Grocer Texts Offers to Customers

    Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials.

  • Cotton Inc. Launches Dirty Laundry Tour

    Cotton Inc. is giving college students a chance to turn in their denim for a good cause.

  • Costello Joins Pay By Touch

    Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities.

  • Kraft Lends Stove Top to Dinners by Design

    Stove Top stuffing mix is the main ingredient in a joint promotion between Kraft Foods and meal-assembly firm Dinner by Design.

  • Nickelodeon, Produce Marketers Play In-Store

    Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids.