In a few short days, the largest online advertising event will commence. While we all book our tickets, schedule meetings, and break out the comfortable shows to get business done, what everybody looks forward to are the parties. With that in mind, we present our 2nd annual DM Confidential Guide to Ad:Tech Nightlife.

With an eye on the horizon, ICMediaDirect.com is flexing its Gold Sponsor status as it showcases the cutting edge online video ad network at the 10th Annual adtech:NY conference from November 6 to 8th at the New York Hilton.

If the latest survey sponsored by the National Retail Federation (NRF) is correct, consumers are planning on giving the gift of green to U.S. retailers this holiday season. The survey, conducted by BIGresearch, indicates that the…

AOL has been quite active in recent times. They announced a big business model shift, enhanced its e-mail product, and notched deals with big media companies to offer various movie, music, and television videos for download…

Is online health information reliable and accurate? Doctors worry about this question, but Web users in the U.S. don’t seem to mind. A recent report titled “Online Health Search 2006” released by the Pew Internet & American Life…

Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures’ animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums.

Campbell’s Soup Co. is e-mailing more than 700,000 holiday hostesses, inviting them to enter a sweepstakes the company has cooked up with brands such as Whirlpool, CorningWare, Pepperidge Farm and French’s.

The Sylvan Learning Center may have finally learned its lesson. For the first time, it is dangling something other than its own preparatory classes as

With an integrated campaign that helped consumers become their best by becoming less work by Brigandi and Associates for client Kellogg’s is the recipient

Cingular Wireless made waves last month when it sponsored a battle of the bands on YouTube in search of the next Internet star. Verizon Wireless is working