Businesses are maturing in the realm of social media, according to Social Media Examiner. Last year, the top question about social media concerned tactics – this year, it concerns return on investment.

U.S. consumers spent less time with all forms of media in 2009, save one: mobile.

According to Nielsen, online video ads perform better than TV ads on all four major metrics, but that doesn’t mean that advertisers should ditch the traditional small-screen format altogether.

Pay-per-call services powered by RingRevenue allow advertisers and publishers to capitalize on explosive mobile market growth.

After several years of flat growth from 2006 through 2008, coupon redemption in the U.S. grew by 27% last year, according to new research from The Nielsen Company

Office Depot is giving members of its Worklife Rewards loyalty program 100% back on purchases of everyday green supplies such as recycled hanging folders or storage boxes

Next week, upwards of ten thousand people will descend upon the Moscone Center for the ritual, that is ad:tech. If you live in the world that is performance marketing, you might not even know about…

When video game maker EA purchased social game purveyor Playfish in November of last year, the $400 million price tag seemed like a lot to spend on a company operating in an industry…

What do you know about 4G? According to a recent survey conducted by Compete, not much.

Mozilla’s Firefox browser is doing just fine but it’s feeling a growing flame underneath it from Google’s Chrome browser, which continues to grow at a fast pace. So, what’s next for Mozilla?