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  • Blogs, More Than Social Networks, are Go-To Source for Advice for Women

    Social networks are getting all the buzz these days, but don’t forget about blogs. According to a recent study, they still hold plenty of sway of female consumers.

  • Grocery Shoppers are Influenced by Online Ads

    Grocery shoppers are heavily influenced by online ads, regardless of whether they shop for their goods online or offline, according to Burst Media.

  • Location-Based Ads, Please

    According to a recent survey conducted by the Mobile Marketing Association (MMA) and Luth Research, consumers respond much better to location-based ads than to SMS and mobile Web ads.

  • Online Product Reviews Gain Credibility, Biases Still in Question

    Online product reviews are gaining the trust of consumers, but there is still a good chunk who have reservations about how reliable they are, according to a study from PowerReviews.

  • Lessons in Value Add

    Despite what one of our favorite friends in the industry tells us, it is not easy making money arbitraging media. And, with the recent tightening by Facebook, the job of the arbitrager has not gotten any easier. It isn’t…

  • The Price of Friendship – Part 1

    This week, the vast majority of the performance marketing industry swarmed to San Francisco for one of three shows, the largest being the ritual we call ad:tech. There are two distinct sides…

  • The Price of Friendship – Part 2

    In almost every article we write, we seem to talk about the uniqueness of the performance marketing space. There aren’t many other areas where one person or a pair of people can start from almost nothing…

  • Chucks Challenge Update

    Digital Moses’ Chucks Challenge at ad:tech San Francisco is over now, but you can take a look at all the lovely Chucks-donning women at the Digital Moses Facebook Fan Page.

  • Week in Review

    Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

  • Android Ad Requests Boom, Connected Devices Major Source of Mobile Impressions

    According to Millennial Media’s recent “Mobile Mix” report for March, connected devices like the iPad account for a major portion of mobile impressions.