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The Trouble with Transparency
If you took a poll of advertisers and asked them one thing they would like to change about the performance-based marketing industry, a large number, especially those..
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You Are What You Tweet
We can all think of a scenario where we would like greater transparency. We wrote this week about the various tensions in the advertising community around…
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Cost Per Call vs. Cost Per Lead
As an advertiser in the lead generation space you probably on a continual basis are feeling the daily pains of bitter competition.
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The Week in Review
Headlines from the industry.
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In Search of the Billion Dollar Business
Our world might have a lot of companies, players, and activities, but it’s missing something, a really big success story. The brands themselves, who thrive off of more customers…
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The Decision
Who would have guessed that one person’s decision could grip a nation, that the decision would ultimately impact people across the country, and create a new paradigm…
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PAB67Media Announces Acquisition of Affiliate Venture Group
PAB67MEDIA LLC today announced the acquisition of Affiliate Venture Group, a leading performance-based affiliate network.
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Announcing the Epic Direct Network
Today, Thursday July 15, we will be initiating a new brand name for the network you have grown to know and love for the last 10 years.
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Google, Social Media are Huge in Asia Pacific, with Korea Leading the Way
In two separate reports from comScore and Nielsen, Google is shown to boast the most unique visitors of any Internet property in Asia Pacific
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Social Networking Sites Visited by Nearly a Quarter of Employees
Trend Micro’s latest global survey finds that nearly a quarter of employees visit social networking sites while on their companies’ corporate networks.
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