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The Week in Review
Headlines from the industry.
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Free Shipping and Free Returns Entice Consumers to Buy More Online
According to recent numbers from Compete, more than eight out of 10 consumers shop online at least once a week.
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Mobile Internet Dominated by E-Mail at Site Level
Nielsen delved a bit further into the activities that American mobile users partake in and found that while the E-Mail and Social Networking sectors maintained their prominence, News & Current Events and Portals saw significant shifts
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Mommy Blogs, Online Ads Are Key for
“Power Moms” are a mighty consumer group, especially during back-to-school time, when they’ll spend around $21.35 billion this year on supplies. The best ways to reach them are online ads and through other moms.
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Bing Driving Nearly a Quarter of Search Traffic, Booming in Verticals
Bing-powered search is now driving nearly a quarter of all searches in the U.S., according to the latest figures from Experian Hitwise.
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Agencies
Q&A with La Quinta VP Marketing
La Quinta Inn & Suites is in the business of putting people up for a good night’s rest at any of its 800 mid-scale hotels
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Playdom Climbs the Charts, Advertising Evolves in Social Gaming
Disney’s Playdom benefited from some hefty gains in last week’s social game rankings, according to AppData.
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YouTube: The Next Social Media Marketing Frontier
According to a recent study sponsored by KingFishMedia, HubSpot and Junta42, most companies have a social media strategy, and the vast majority of them handle them internally. Also, while…
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Holiday Retail E-mails: Start Early, Increase Frequencies and Use Social Sharing
The slight recovery for the 2010 holiday season will be led by e-mail and cross-channel marketing, according to Ed Henrich, senior vice president of professional services at Responsys.
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Online Gambling, Toys, Malls, Travel Sites Gain in July
Online gambling, retail and travel information websites saw strong gains in July, according to comScore. Meanwhile, The Mozilla Organization saw a significant boost in the rankings of the top…
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