How do you fairly compensate affiliates for their role in the various touch points customers encounter during their purchase path? This is the lingering question that remains for the performance marketing industry today. It’s also a question that’s becoming more relevant as companies become omni-channel, according to Rick Gardiner, CEO of iAffiliate Management, writing for […]

LumaNEAR is a startup based in Minneapolis that is defiantly holding up a torch in a dark land: daily deals. The brainchild of Scott Sailer, formerly employed by Target and McKinsey, is starting lumaNEAR to bring local daily deals to consumers in the Twin Cities. Consumers don’t pre-buy vouchers

If you’re a marketer or webmaster who’s looking for a way to boost conversion rates for your lead-generation efforts, look no further than this inspirational case study, which comes courtesy of Visual Website Optimizer. Open Mile, a truckload freight broker, stands in between people with shipping needs and companies that want to give quotes to […]

Google AdWords is, to many, a synonym for “paid search.” But a report from AdGooroo reminds marketers that the Yahoo-Bing search network deserves a place in their strategies, too. While “the other search engine” doesn’t get the click-through rates and traffic that Google AdWords does, it retains some notable advantages, which may soon fade. The […]

Marketo, a marketing automation software firm, has put together an infographic offering a peek behind the proverbial curtain. What lies there? Marketing automation, of course. “Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows to increase operation efficiency and grow revenue faster,” according to Dayna Rothman, content […]

NEW YORK & ATLANTA, March 28, 2013 – Yext and YP announced today that they have teamed up to help enterprise businesses reach and engage local consumers, and manage their presence across the web. As a part of the agreement, YP, North America’s largest local search, advertising and media company, now offers Yext’s PowerListings product to enterprise customers, […]

Earlier this month, the LeadsCouncil, an independent online lead-generation association, announced the Comply badge initiative to help foster trust and transparency between lead buyers and sellers. The program will allow marketers to show their compliance with regulatory guidelines with the help of a grading system and visible on-page badge. What it is Comply, powered by […]

Small businesses found social media to be more effective in 2012, but they still aren’t utilizing the medium enough, according to a recent survey from Constant Contact. According to a survey of 1,100 U.S. B2B and B2C small businesses and nonprofits, Facebook was noted as far and away the most effective social media platform, but […]

On Tuesday, Google took the wraps off of its Full Value of Mobile initiative to help marketers and businesses understand how mobile impacts them online and offline. The initiative aims to help marketers get a better understanding of mobile attribution. It includes a calculator tool that helps businesses: –

Linchpin SEO, a digital interactive agency, has put together a cheat sheet in the form of an infographic to help marketers understand how they can boost retweets, clicks and overall engagement. Here are some interesting facts from the infographic: –