According to Harris Interactive, 28 percent of U.S. adults currently use an electronic reader device to read books, up from 15 percent in 2011. The Harris Poll of 2,056 adults surveyed between Feb. 6 and Feb. 13, 2012, found that 28 percent of...
If you listen to the chatter taking place among the various performance marketing groups and forums, you will hear people asking not just about companies with whom to work or if certain companies have offers. In the latter, one type has not had many requests - the daily deal...
According to the Pew Internet & American Life Project's "Search Engine Use 2012" report, nearly two-thirds of search users view personalized search results as a bad thing. Nevertheless, online Americans are more happy than ever with the performance of search engines.
According to comScore, Google gained more ground in the U.S. search engine market in February, while Yahoo! lost market share. Google Sites finished February with 66.4 percent of the explicit core search...
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Recently, a friend of mine pinged me about an idea for a network. That he came out and started talking about a network made it initially challenging to take him seriously. Instead of sounding like the smart entrepreneur he is, it comes across sounding like someone who says...
According to Kantar Media, total advertising expenditures in the U.S. rose 0.8 percent in 2011. However, year-over-year spending actually declined in the fourth quarter. Total U.S. ad spending increased 0.8 percent in 2011...
According to a global study from BV4 and the Department of Social Media Management at the HWZ University of Applied Sciences in Business Administration Zurich, Facebook sits atop the heap of social media brands in terms of value in 2012.
According to comScore's latest MobiLens data, Google's Android mobile OS got even closer to owning half of the U.S. smartphone OS market in January. In terms of original equipment manufacturers (OEM), Samsung finished the...
New research from Nielsen finds that the impact of mobile ads on tablets and smartphones is greater in Italy, Germany and the U.K. than in the U.S. Regarding the impact of mobile advertising on tablet owners after seeing a mobile ad on their device...
