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Digital Moms vs. Digital Dads: Online, Mobile and Social Behaviors

Two separate infographics from Nielsen and OnlineSchools.com offer insights into the different ways moms and dads use the Internet, mobile devices and social networks. Moms, for instance, are more likely than the average American to visit Pinterest, while dads have more online friends than moms.

Photo and Video: Fastest Growing Mobile App Category

According to recent numbers released by Flurry, photo and video apps make up the fastest growing app category by time per active user. The company also notes the rise of smaller competitors to YouTube in the mobile video category.

Affiliate Ball New York ASE signs a Beastie Boy, Ice-T & Coco

There is big news and a lot of hype swirling around the Affiliate Ball. Neverblue stepped up their marketing game by securing the "title" sponsorship for this event and will now have the appropriate nomenclature of "Neverblue Presents The Affiliate Ball".

The Week in Review

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31% of Digital Ads Aren’t Seen

According to comScore's white paper titled "Changing How the World Sees Digital Advertising," nearly a third of digital ads are not "in-view" and, thus, wasted. The study was a vCE (validated Campaign Essentials) Charter Study. vCE is a comScore solution that validates whether or not impressions delivered...