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Brokering Discounts

March 1, 1999 | 

Internet researcher Jupiter Communications last year released a study holding that 77 percent of Web surfers would start shopping online if they could

In the Driver’s Seat, Almost

March 1, 1999 | 

Coca-Cola, Atlanta, broke its first national NASCAR promo last month with an under-the-cap sweeps dubbed Coca-Cola Racing Family Reunion.Nine winners

The Beer That Shagged Me

March 1, 1999 | 

WHITE PLAINS, NY Heineken USA, based here, kicks off a multi-million-dollar promotional campaign in late May to support its sponsorship of New Line Cinema's

FSI Big Goes Online

March 1, 1999 | 

Valassis Communications Inc., Livonia, MI, has signed an agreement to purchase up to 50 percent of Pacific Palisades, CA-based Merge LLC and launch an

In Our Back Pocket

March 1, 1999 | 

Getting into the pants of millions of teenage girls may sound more like a perverse fantasy than a successful brand-building strategy. But that' s the

Stormy Days for Sports Sponsors

March 1, 1999 | 

Corruption is hardly new to the sporting world. Ever heard of the Black Sox Scandal? Money-centered players and team owners ruining seasons have become

Happy Feet

February 1, 1999 | 

Alize. There is a good chance you haven't heard of it. It's a premium liquor that blends passion fruit with cognac. I can tell you Alize is delicious

Cause Marketing Snapshot

February 1, 1999 | 

77 percent of U.S. consumers want companies to commit to a specific cause for a long time, instead of running short promos with several causes. (That's

Making the Point with a Fast-Thinking Crowd

February 1, 1999 | 

I recently spotted this headline on a convenience store billboard: "Our Coffee is Fresh or It's Free." Get real, I said to myself. I want it fresh or

Reel Deals

February 1, 1999 | 

ANNA AND THE KING (Twentieth Century Fox) Estimated Release Date: Fourth Quarter 1999 Starring: Chow Yun-Fat, Jodie Foster Top Line: A non-musical version