Articles by Beth Negus Viveiros

Emails We Love: Anthropologie Sets a Mood

May 22, 2012 |  by Beth Negus Viveiros

Like the chain's retail stores, Anthropologie's emails convey a sense of being bohemian yet elegant, and funky yet upscale.

Avengers Assemble at Walmart—Well, Most of Them

May 16, 2012 |  by Beth Negus Viveiros

Walmart's mobile campaign with "The Avengers" is fun, but like the schemes of the foes the superheroes face, flawed in its execution.

Emails We Love: Etsy Creates a Boutique in the Inbox

May 15, 2012 |  by Beth Negus Viveiros

Unless you're looking for a very particular niche, or a favorite artisan's work, browsing Etsy can be a bit daunting. Where is one to start? The site's daily email blasts solve that problem nicely.

Incorporating QR Codes into Multichannel Campaigns

May 10, 2012 |  by Beth Negus Viveiros

When not used as merely a gimmick, QR codes can help B2B and B2C marketers increase the reach and ROI of integrated marketing campaigns.

Successful B2B Marketing Requires Time and Planning

May 9, 2012 |  by Beth Negus Viveiros

Chief Marketer recently talked with MaryAnn Kleinfelter, to get her thoughts on what makes a successful B2B multichannel marketing program.

Using Triggered Marketing to Boost Your ROI

May 8, 2012 |  by Beth Negus Viveiros

Here's three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.

Emails We Love: Knope 2012 Gets Our Vote

May 8, 2012 |  by Beth Negus Viveiros

The campaign has been a central storyline on

The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012

May 4, 2012 |  by Beth Negus Viveiros

Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year's Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.

Scion Revs Up: Buzz-worthy Web Content Helps Carmaker Reach New Generation

May 4, 2012 |  by Beth Negus Viveiros

In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content abilities for the brand.

Editor’s Note: Moving Day

May 3, 2012 |  by Beth Negus Viveiros

Moving day has been on my mind recently, thanks to the fact that Chief Marketer has a newly redesigned web site and a new online integration with the former standalone PROMO site.