Strengthening Global B2B Relationships With Cultural Understanding
Understanding cultural differences can help B2B marketers build relationships
Understanding cultural differences can help B2B marketers build relationships
Sometimes, one unsubscribes from an email program because they're fed up
Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.
This week, Emails We Love takes a skip across the pond, to see what several fashionable U.K. retailers with U.S. presences are offering in their email range.
An email campaign featuring video highlighting the property's event space has helped Nashville's Hutton Hotel create interest with meeting planners and promote the property as a conference destination.
Sure, you want to build your email file. But once you get folks to sign-up, what do you do? Do you deluge them with messages twice a day until they get fed up and unsubscribe, or do you ignore them completely?
Thenation's populace is getting progressively older, with new healthcare needs; and you're facing new competition
With laid-back yet refined copy, America's Test Kitchen's weekly "Notes" enewsletter serves as an apt ambassador for the brand.
I tried to sign-up for three marketers' email lists this week, two successfully and one not so much so.
Improving conversion rates is top issue for email marketers across the pond, according to the UK DMA Email Marketing Council's fifth annual national Email