Pet Photographer’s Email Goes to the Dogs

|  by Beth Negus Viveiros

When she opened Westway Studios, San Diego-based pet photographer Terran Bayer knew email would be a cost effective way to build her customer base. What she didn't realize was email marketing can be full of challenges for novices who don't know the rules.

Trigger Email Open Rates Soar: Trend Report

|  by Beth Negus Viveiros

Triggered email messages had 96% higher open rates and 125% higher clickthrough rates than "business as usual" messages in the fourth quarter of 2011, according to recent statistics from the Direct Marketing Association's Email Experience Council and Epsilon.