2012 PRO Award Finalist: Nickelodeon for Sony Pictures
Sony Pictures used a mobile campaign centering on the theme "Naughty or Nice" to engage moviegoers to see "Arthur Christmas."
Sony Pictures used a mobile campaign centering on the theme "Naughty or Nice" to engage moviegoers to see "Arthur Christmas."
To take Kirkland's' Facebook page to the next level, redpepper designed the Cha-Ching! promotion.
Using social media and a celebrity sock puppet, PHD found a creative way to educate moms on the value of the BISSELL Deep Cleaner .
HBO sought to develop innovative promotions to fuel anticipation for the fourth season "True Blood" that would ignite the show's rabid fan base.
Norton by Symantec partnered with Barnes & Noble College Marketing to increase brand awareness among the college audience.
To draw consumers' attention to 7-Eleven's coffee, Integer created a promotion around "The Drips," annoying people you don't want to see before your first cup of coffee.
Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.
Jameson created engagement with its audience online with Jameson1780.com, a game that let fans walk in the shoes of the brand's legendary founder.
Arc Worldwide/Leo Burnett helped Pro Plan use the great dogs at Westminster to help prove a larger point: that inside every good dog is a great dog
Brands as diverse as Cartoon Network, Hershey's and Trojan are using events like BlogHer and Comic-Con to connect with consumers.