Beth Negus Viveiros

• Agencies

  2012 PRO Award Finalist: Prizelogic for Disney Cruise Line

  To position Disney as the only cruise operator that offers “magical experiences” on every voyage, Prizelogic created The Magical Cruise Adventure Sweepstakes, which allowed users to build their own cruise by adding upgrades to their potential grand prize in the form of activities and amenities that normally cost extra.

• Agencies

  2012 PRO Award Winner: SpyderLynk for Glamour Magazine

  To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue’s publication.

• Agencies

  2012 PRO Award Finalist: Alcone for LG MobileComm USA

  Cellular phone maker LG challenges the fastest thumbs in the nation every year in its annual LG U.S. National Texting Championship.

• Agencies

  2012 PRO Award Finalist: Ryan Partnership for Unilever

  Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store.

• Mobile

  2012 PRO Award Finalist: Nickelodeon for Sony Pictures

  Sony Pictures used a mobile campaign centering on the theme “Naughty or Nice” to engage moviegoers to see “Arthur Christmas.”

• Social

  2012 PRO Award Finalist: redpepper for Kirkland’s

  To take Kirkland’s’ Facebook page to the next level, redpepper designed the Cha-Ching! promotion.

• Social

  2012 PRO Award Winner: PHD for Bissell

  Using social media and a celebrity sock puppet, PHD found a creative way to educate moms on the value of the BISSELL Deep Cleaner .

• Agencies

  2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for Nestle Purina, Pro Plan

  Arc Worldwide/Leo Burnett helped Pro Plan use the great dogs at Westminster to help prove a larger point: that inside every good dog is a great dog

• Agencies

  2012 PRO Award Finalist: HBO

  HBO sought to develop innovative promotions to fuel anticipation for the fourth season “True Blood” that would ignite the show’s rabid fan base.

• 2012 PRO Award Finalist: Barnes & Noble College Marketing

  Norton by Symantec partnered with Barnes & Noble College Marketing to increase brand awareness among the college audience.