Anthony Vargas

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  Marketers

  Data Sharing Across In-House And Agency Teams Is Hard. Basis Wants To Make It Easier

  These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be responsible for overseeing different parts of a campaign, or even separate campaigns with entirely different goals. And as brands bring on new agency partners, […]

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