Speaking to the Sisterhood
Best Buy needed only one take to nail the TV spot for its School Gear back-to-school sweepstakes. The premise was familiar: Kids clamor so hard for clothes,
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Promotion, America-Style
When I moved to Minnesota this summer, it wasn't to live in the shadow of the Mall of America - but I'm not complaining that that's how it turned out.
Do clients think promotion marketing strategy is more important than brand advertising?
Rather than debating marketing tactics, imagine the brand or promotion manager as the "author" of the marketing "sentence." The "noun" is the brand. Attached
No Subpoena Needed: Here’s the Whole Story
To everyone who has paused from watching Court TV to call me at the office, and found me missing, I've neither been indicted nor have I been subpoenaed
It Takes a Villager to Raise a Rugrat
Nickelodeon's Emmy Award-winning Rugrats animated series hits the big screen this Thanksgiving and the 1999 Mercury Villager is set to help it get around
Crazy Like a Fox?
Last year News Corp., owner of the Fox Network, and Saban joined to pay $1.9 billion to buy the Family Channel cable station from Pat Robertson's International
TECHNOLOGY
This CD-ROM Is a Cherry . . . Coke Some technology-infused promotional options deliver high-perceived-value to consumers at low-ball costs to marketers.
Promoting Responsibly Within the Law
Promotion marketing is under siege. Government officials and consumers alike have begun to take a hard look at the way that businesses employ sweepstakes,
I Scream You Scream
It's not often you get your best idea for a campaign before you've even pitched the account, but that's what happened when HB Ice Cream asked Creative
Feeding the Ego
Faced with fierce competition and fading sales, Nabisco will try to revive its SnackWell's brand cookies and crackers with a new look, new theme, and
