New York, NY, December 19, 2006 – Delivering on its commitment to
provide insight into the latest trends and best practices in the direct
marketing process, DMA (www.the-dma.org) has launched the DM Research

AdFemme.com features the “Ad Femme of the Month”, an interview with a successful woman in interactive advertising, each month. Every interview includes the question: On a scale from 1 – 10 how do you think the women in our industry are treated? -10 being the…

MessageLabs recently released its 2006 Annual MessageLabs Intelligence Report, which discusses its analysis of the spam, virus, and phishing attacks in 2006, and looks forward to 2007.

Though Google is a search and advertising behemoth stateside, it has had its share of problems mimicking this dominance overseas, and Sergey Brin’s own motherland, Russia, is no exception.

The line “Top Search Terms of 2006” has a certain ring to it. It’s always interesting to get a glimpse into what searchers were most eager to see or read about online, and top search terms are a nice way of summarizing that…

American Airlines is out with a new sweepstakes that awards winners with frequent-flier miles and gift cards.

In a report about their Net Usage Index for Digital Music, Akamai Technologies, Inc. conveyed findings concerning consumer online music habits. According to the index, global digital music Web sites receive daily…

If you’re an e-mail marketer who is finding the same old concerns popping up again and again, don’t worry, because you are not alone.

Sky Broadcasting, based in Britain, struck a deal recently with Google to provide its broadband users a Sky-branded package of Google’s search, advertising, communications, and video products.

Last Friday, Google’s homepage was “marred” with a huge banner recommending its users to download the “new, safer Firefox 2.0” placed at the very top of the page. Then on Monday, Google threw a slight curveball at those who closely watch the search engine’s every move when it displayed…