The line “Top Search Terms of 2006” has a certain ring to it. It’s always interesting to get a glimpse into what searchers were most eager to see or read about online, and top search terms are a nice way of summarizing that…

According to the DoubleClick Performics 50 Search Unit Trends Report, search marketers saw their costs rise during the third quarter of 2006. The average cost to a search marketer who purchased a keyword for the quarter…

The Direct Marketing Association
(DMA) today released a white paper on holiday shopping reporting the
average combined Internet and catalog holiday sales are 8.3 percent…

You might remember the tiny remote controlled car ads that every emailer ran several years ago. If you wanted one of those cars though, or to buy the non-remote controlled kind, you need one thing – money. December revolves…

A little more than 18 months has passed since Experian Interactive acquired LowerMyBills, the top online mortgage banking lead generation firm, for $380 million in May 2005. And, almost a year and a half has passed since Experian…

New York, NY, December 19, 2006 – Delivering on its commitment to
provide insight into the latest trends and best practices in the direct
marketing process, DMA (www.the-dma.org) has launched the DM Research

American Airlines is out with a new sweepstakes that awards winners with frequent-flier miles and gift cards.

In a report about their Net Usage Index for Digital Music, Akamai Technologies, Inc. conveyed findings concerning consumer online music habits. According to the index, global digital music Web sites receive daily…

If you’re an e-mail marketer who is finding the same old concerns popping up again and again, don’t worry, because you are not alone.

Sky Broadcasting, based in Britain, struck a deal recently with Google to provide its broadband users a Sky-branded package of Google’s search, advertising, communications, and video products.