The time has finally come for Google to fulfill all the buzz about its entrance into the television advertising game. According to sources, the search king has been testing out trial ads with a few partners and advertisers in Concord…

DMA International ECHO 2007 Competition Adds Search Marketing Award and Expanded Advertising Media
Call For Entries Is Open – Deadline for Submission is April 24

In less than two weeks, from February 21, 2007 through March 5, 2007, the Dow Jones Industrial Average lost more than 700 points, or almost six percent of its value. In the week and a half since, the Dow has gained less…

Mortgage banking as a whole has played a significant role in the Internet advertising landscape. It provided the catalyst and platform for LowerMyBills’ $380 million purchase and NexTag’s estimated $90 million…

New York, NY, March 13, 2007 – The secrets behind the ultimate marketing mix for today’s multichannel merchants will be abundant at several forums presented at the upcoming Annual Conference for…

New York, March 6, 2007 — In the wake of its release of benchmarks and best practices on creative in direct mail, “Getting Creative with Direct Mail,” and its Platinum Sponsorship of the 29th Annual Caples…

Mission Viejo, CA, March 5th, 2007 – Spectrum Direct today announced the launch of the www.LinkValu.com affiliate network. Previously, Spectrum Direct contained both their traditional insurance…

I Global Direct Media, a private U.S. online marketing company, announced today that it has been successfully acquired by Solo Orbit a leading Internet marketing services…

NEW YORK, NY, February 22, 2007 – The Direct Marketing Association’s (DMA) Quarterly Business Review (QBR) for the fourth quarter (Q4) of 2006 reported the 14th consecutive quarter of positive economic growth, with findings that…

A couple weeks ago, comScore indicated that Yahoo!’s new search ads, delivered on the new platform called Panama, saw a jump in click-through rates. Yahoo!’s stock has reaped the benefits, growing more than…