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Closing the Digital Divide
In the old days, marketers became very proficient at the standard ways of communicating with customers: mail, phone and face-to-face. We mastered critical
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Agencies
Star Struck
Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,
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The Restless Consumer
Yes, dear reader, you’re wondering: Who is this new guy? Well, I’ve been covering the marketing and media beat for over a quarter century. And it’s the
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Agencies
Going to the Dogs
Remember Pup-peroni dog snacks? Geoff Tanner hopes so. Tanner, the senior brand manager at parent Del Monte Pet Foods, has a plan to revive the 25-year-old
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Agencies
Denny’s Strikes Up Bowling Promo with 2 Million Coupons
Denny’s is teaming up with bowling centers across the country in a new promotion that rewards bowlers with free coupons.
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Agencies
Cal Ripkin Goes to Bat for Holiday Inn
Holiday Inn Hotels and Resorts has signed baseball icon Cal Ripken, Jr. as its newest celebrity to promote the brand’s Look Again marketing effort.
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Google Benefiting From Advertisers’ Ignorance
Jon Morris is the founder of Internet Marketing Initiative, which is a search engine marketing firm. He claims that if advertisers using Google’s ad platform knew what they were doing, they would save themselves $2.1 billion…
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Improving Web Site Performance Takes Center Stage During ACCM Web Analytics Intensive
New York, NY, March 28, 2007 – Improving Web site performance through analysis is at the heart of the Web Analytics Track during the upcoming Annual Conference for Catalog & Multichannel Merchants…
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StupidVideos.com Launches Cash Rewards Program for Submissions
Content creators offered daily, weekly, monthly and annual cash prizes up to $25,000
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PopularMedia Announces Agency Partnership Program
Pop Commerce Platform Helps Digital Agencies Take the Guesswork out of Viral Marketing
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