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  • Broadband Excels Around Globe, Americans Apathetic to Internet

    Broadband connections are covering the globe at a rapid speed. The growth that speedier connections are seeing is not just confined to reach, but to actual speeds as well, as countries like Japan and South Korea are seeing faster…

  • Online Ads Channel Malicious Code

    Finjan, an online security firm based in San Jose, California, released findings from a study of live Internet traffic in the U.K. earlier this week. The analysis, which included over 10 million unique URLs, found that about 80% of all malicious code is hosted on online advertising.

  • Google Benefiting From Advertisers’ Ignorance

    Jon Morris is the founder of Internet Marketing Initiative, which is a search engine marketing firm. He claims that if advertisers using Google’s ad platform knew what they were doing, they would save themselves $2.1 billion…

  • Improving Web Site Performance Takes Center Stage During ACCM Web Analytics Intensive

    New York, NY, March 28, 2007 – Improving Web site performance through analysis is at the heart of the Web Analytics Track during the upcoming Annual Conference for Catalog & Multichannel Merchants…

  • StupidVideos.com Launches Cash Rewards Program for Submissions

    Content creators offered daily, weekly, monthly and annual cash prizes up to $25,000

  • PopularMedia Announces Agency Partnership Program

    Pop Commerce Platform Helps Digital Agencies Take the Guesswork out of Viral Marketing

  • The FTC is Watching – General Rules and Regulations

    I’ve been getting quite a few emails asking that I cover more generally, the things which are most likely to be in the sights of the FTC. The big, general category that the FTC is monitoring is “unfair or deceptive advertising.” The

  • The Current State of Incentive Marketing…Sort of

    We at the Confidential have covered the incentive marketing space for almost three years. A lot has changed during that time. Had you taken a poll in 2004 asking those in the interactive space if they thought incentive…

  • Incentive Promotion Acting Badly?

    At the Confidential, we loathe to criticize incentive marketing in general. In some ways, we feel a strange duty to protect and promote our own, not to mention that many of our sponsors have, and continue to, make their living…

  • News Brief

    MATTEL: has signed a deal with Oasys Mobile Inc. to expand its distribution of mobile games titles to include Barbie, Uno, Magic 8 Ball and Max Steel.