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  • Second Life Growing, Big in Europe

    Recent numbers released by comScore Networks indicate that Second Life experienced a 46% increase in the number of users in March 2007 compared to January 2007.

  • Males Are Hardcore, Females Are Casual

    Popcap.com, a Web site that makes various online games available to users, noticed that the vast majority of its worldwide users were female. The precise split was 76% female and 24% male. Apparently, this is not an aberration, but…

  • True That

    Imagine yourself three years ago looking for a market to explore. Yes, 2004, in a world before MySpace and Facebook, a time when New Century still bought leads. You had money, a solid leadership team, and a desire to enter into the…

  • Pepsi’s Interactive Ads Lets Passersby Download Videos

    Pepsi has placed interactive billboards in numerous locations that let consumers download viral video clips onto their cell phones.

  • iLegal –

    The subject of “free” offers is something I’ve discussed previously in the iLegal column, and circumstances have once again pointed me in this direction. As I’ve stated before, one of the FTC’s current hot buttons is investigating…

  • Online Ads Like Portals

    Online ads have been good business for the big portals of the Internet, and it doesn’t seem like this will change anytime soon. The respective shares of the pie look a lot like the actual search engine rankings, which means that Google…

  • Comcast Goes With Yahoo

    The past week or so has been an eventful one for Yahoo!, the second most used search engine in the U.S. First it swooped up online advertising exchange Right Media, which follows on the heels of Google’s DoubleClick…

  • Online Video Junkies Dubbed

    Knowledge Networks/SRI has come up with a cute name for online users who frequently stream videos and audio during their time on the Web: “streamies.” Thoughts on the nickname aside, the fact that anyone has deemed this…

  • Google Adds To Its Lead

    Another month, another confirmation of Google’s dominance in the search engine realm. March only revealed what we already knew about Google’s share of the search market pie: it’s big, and it’s growing.

  • The Right (Media) Stuff

    In October of last year, Yahoo took many in the ad space by surprise announcing a strategic investment in ad network and exchange Right Media, as it led a $45 million Series B round of financing. While not an…