There are a lot of outrageous claims made by advertisers on the Internet, and as an affiliate, one needs to be careful not to get caught knowingly passing along bogus claims. This week the FTC announced that it has stopped a…

A few weeks ago, Nielsen//NetRatings decided to shift its focus from page views to the length of visits on Web sites. On Monday, comScore followed up with a change of its own by introducing qSearch 2.0. Google in particular will…

American Express is playing off the back-to-school shopping time period with an incentive tied to its gift cards

Walgreens has partnered with American Association of Retired Persons in a promotion to get its customers to attend its annual event.

Carlson Marketing is offering a new option to redeem loyalty points via a digital music store.

Norwegian Cruise Line and the Professional Golfers’ Association have teamed up in a marketing partnership that names Norwegian as the official cruise line of the PGA Tour and Champions Tour.

Hanes Canada has launched an instant-win game offering the chance to win one of three $25,000 grand prizes.

Los Angeles, CA – August 15, 2007 – Adknowledge is pleased to announce today that Pringo Networks has selected Adknowledge’s AdStation for Taglines product for integration into Pringo’s social networking platform. This allows any company that is using…

Almost four weeks ago today, on July 19, 2007, the Dow Jones closed at an all time high or 14,000. In the four weeks since, the Dow has managed to give now more than 1000 points, closing below 13,000 for the first time…

It would be an understatement to say that getting paid is an important part of any business. Yet in our industry, I’ve seen some pretty loose due diligence, billing and payment practices; practices which unduly increase a company’s…