Thank goodness Hurricane Ernesto was a dud; Floridians deserve a break from hurricanes and the rest of us are certainly not starved for hurricane coverage. As this storm’s demise became obvious the cable news teams…

Lexus is using its advantage as the Official Vehicle of the 2006 US Open and Presenting Sponsor of the US Open Men’s Singles Championship to serve up promos right down the baseline of the tennis event.

General Mills is gearing up for Yoplait’s iconic Save Lids to Save Lives program with stepped-up support from top retailers and, for the first time, sorority girls and golfers.

Few areas have shown the growth or the robustness that lead generation has. Rising from not just relative obscurity but the dregs of credibility, the model and those in the space have shown they belong in front and among the top tier of…

One of the more interesting consequences of today’s information society is not just the abundance of information, but the potential permanence of it. I remember companies advertising for browser cleaning products. Before today’s registry cleaning…

– Find out how a data marketing company operates online
– Discover Larry Organ’s response to his controversial interview in Forbes Magazine
– Find out how you can make more money with your data

It’s not talked about much, but woodland animals are notoriously unresponsive to advertising. That’s why you don’t expect to see many billboards when camping. The website of a brick-and-mortar business acts…

On Monday it was revealed that AOL’s chief technology officer, Maureen Govern, had resigned from her post in the aftermath of the company’s privacy mishap. The researcher who posted the data online and the researcher’s…

According to the most recent study conducted by the American Customer Satisfaction Index, customers in the U.S. are becoming less satisfied with major portals and search engines, Google included.

According to comScore Networks’ monthly qSearch analysis of search engine activity released on Sunday, Google actually saw its share of online searches decrease in the month of July 2006, while Yahoo!, Time Warner, and Ask each…